Groups Leisure & Tours ManagerSalary: £52,000 - £57,000 + Up to 30% bonus + Health Care + bensLocation: Hybrid 3 days a week in the office, with 1-2 days a week working from home...
Groups Leisure & Tours Manager
Salary: £52,000 - £57,000 + Up to 30% bonus + Health Care + bens
Location: Hybrid 3 days a week in the office, with 1-2 days a week working from home - office location, Whitbread Court, Dunstable (LU5 5XE)
We’re Whitbread the UK’s largest hospitality business with over 1,200 hotels and restaurants across the UK but we’re more than that. We’re the 38,000 people who make everyday experiences special that delight over 5 million guests every month.
We are proud to have been recognised as a Top Employer for 14 consecutive years, voted a top apprenticeship employer by Department of Education and Rate my Apprenticeship, this year we placed #10 in the Stonewall Workplace Equality Index for our commitment to LGBTQIA+ inclusion at Whitbread and have been awarded as a Top 25 Exemplary Employer in the Investing in Ethnicity Parliamentary Matrix as the only hospitality company leading the way in terms of Inclusion.
Premier Inn’s Group Sales and Leisure Tours team is responsible for driving £35m plus 10% annual growth net revenue through managing group bookings from multiple sources, including emails, enquiry webforms, Travel Management Companies (TMCs), and leisure tour partners.
As an experienced sales leader, you will lead and coach the Group Sales and Leisure Tours team to maximise revenue opportunities by fostering a high-performance sales culture. You will oversee the commercial partnerships with leisure tour partners, prioritising customers with strong materialisation.
Additionally, you will collaborate with the Sales Operations team to ensure rigorous reporting and monitoring of team performance and potential sales leads.
This position ensures seamless operations by managing reservations with precision and efficiency while collaborating with various stakeholders to maximise conversions and enhance guest satisfaction.
The likely successful candidate will have strong sales and people leadership and will typically have experience in hotels, airlines, trains, event companies etc.
Essential knowledge:
- Proficiency in CRM systems, preferably Dynamics.
- Strong commercial acumen with an understanding of financial and pricing strategies to drive profitability.
- Expertise in revenue management principles, including forecasting, pricing strategies, and market segmentation.
- Familiarity with operational aspects of group reservations, including contract negotiation and booking materialisation.
- Understanding of competitor landscapes, customer behaviours, and emerging trends in the leisure and group travel market.
Essential Skills:
- Ability to lead change and drive innovation within a commercial team.
- Highly numerate with the ability to quickly draw conclusions from data.
- Proven ability to grow and develop customer accounts.
- Strong leadership skills, capable of inspiring and developing a team.
- Strong problem-solving, strategic thinking, and decision-making capabilities.
Essential Expertise:
- Sound judgement based on business and customer understanding
- Experience of sales management, preferably within a large hotel portfolio
- Proven track record of achieving revenue growth in the hospitality sector
- Experience in leading and developing high-performing sales teams
- Strong history of managing and growing commercial partnerships
We believe that everyone is unique and there should be no barriers to entry and no limits to ambition. We are committed to being an inclusive organisation that values diversity and welcomes your application whatever your background or situation.
Under-represented groups such as women, ethnic minorities, people with disabilities & members of the LGBTQIA+ community (those who identify as lesbian, gay, bi, trans and non-binary or those who use a different LGBTQIA+ term), are strongly encouraged to build a career with us. Speak to us about workplace adjustments, part-time and flexible working. Where possible we will support this.
Job ref: 59221-4492
Advertised: 02 Apr 2025
