As a Senior Paid Search Executive who is passionate about PPC you’ll help develop and execute a comprehensive paid search strategy.
As a Senior Paid Search Executive at Whitbread, home to the iconic Premier Inn brand, you'll play a pivotal role in driving our online visibility and performance for one of the UK's most recognized companies. In this exciting position, you'll be part of the team that propels our brand forward, influencing both business trading and channel performance across a portfolio of 800+ campaigns.
Fuelled by your passion for PPC, you'll develop and execute a comprehensive paid search strategy that amplifies our reach and strengthens our market position. From campaign implementation to performance reporting, your work will be crucial in making our online presence more impactful on key marketing platforms, with a strong focus on paid search channels
Working alongside industry leaders, you'll support the rollout of a transformative paid search strategy. You'll manage and optimize ad campaigns across Google and Microsoft Ads, continually refining our approach to boost occupancy, drive incremental revenue, and capture new opportunities.
Grade: A15
Location: Holborn - minimum 3 days per week in our London campus.
Why you’ll love it here
- Pension: up to 10% matched pension
- Healthcare: BUPA healthcare
- Discounts: Up to 60% discount on Premier Inn stays and 25% discount on our Restaurant brands
- Bonus: Up to 10% company performance related bonus
What you’ll do
- Drive business growth by executing digital campaigns that align with our commercial goals and ensure accurate tracking of results.
- Analyze campaign performance using trade reports and platform data, identifying opportunities to boost performance and channel efficiency.
- Collaborate with key stakeholders from external agencies and third-party suppliers to manage priorities and improve campaign outcomes.
- Support the Search team’s project work, keeping projects on track and meeting deadlines through proactive actions.
What we need
- Proven experience managing digital campaigns with budgets of six figures or higher and manging a high number of campaigns at once.
- Proficient in implementing digital paid advertising on Google Ads and Microsoft Ad platforms
- Strong analytical skills and data-driven mindset
- Confident in communicating with external suppliers and internal stakeholders
- Skilled in producing insightful reports and recommending actions
- Able to manage a portfolio of partners
- Experienced in working with budgets and achieving commercial targets
Be part of the Commercial Team
Meeting our ambitious goals to expand and reach new locations across the globe requires serious planning. It means analysing every little detail, spotting and overcoming barriers and working towards our ambitious plans. Think decision science, pricing, revenue and sales, and you’re there. With a lot of doing to be done, you can be part of making big change happen across the globe. Bring your drive and enthusiasm, and we’ll welcome you in.
We believe that everyone is unique and there should be no barriers to entry and no limits to ambition. We are committed to being an inclusive organisation that values diversity and welcomes your application whatever your background or situation.
Under-represented groups such as women, ethnic minorities, people with disabilities & members of the LGBTQIA+ community (those who identify as lesbian, gay, bi, trans and non-binary or those who use a different LGBTQIA+ term), are strongly encouraged to build a career with us. Speak to us about workplace adjustments, part-time and flexible working. Where possible we will support this.
Job ref: 28374-4493
Advertised: 13 Nov 2024
