Working as a Channel Executive on one of the UK’s largest hospitality websites you’ll have an opportunity to make a big impact in business trading and channel performance.
Whitbread are expanding our presence across the UK and Germany, and you'll be at the forefront of shaping and implementing the organic strategy for these key markets. As a Channel Executive with a passion for SEO, you’ll play a pivotal role in crafting and executing a forward-thinking SEO strategy that pushes boundaries.
You’ll take charge of enhancing Premier Inn’s organic search visibility, boosting engagement, and driving traffic that leads to real conversions. You’ll have the opportunity to make a significant impact on one of the UK's most recognized hospitality brands, with the chance to see your ideas come to life across two dynamic, growing markets!
Location: Holborn
Grade: A15
Why you’ll love it here.
- Healthcare: BUPA healthcare
- Discounts: Up to 60% discount on Premier Inn stays and 25% discount on our Restaurant brands
- Bonus: 10% company performance related bonus
What you’ll do
- Drive technical SEO enhancements, focusing on continuous optimization and keeping us ahead of the curve.
- Collaborate closely with the content team to fine-tune on-page content, making sure it’s perfectly optimized for SEO.
- Work with third-party agencies and internal PR teams to find and capitalize on outreach and link-building opportunities.
- Track, measure, and report on the performance of SEO initiatives, always looking for ways to improve.
- Partner with the Paid Search Channel Executive to create a seamless, integrated SEM strategy that maximizes impact.
What we need
- In-depth knowledge of SEO principles, techniques, and best practices, including keyword research, on-page optimization, link building, and technical SEO.
- Excellent understanding of SEO tools including Google Search Console, and Keyword Planner.
- Excellent communication and collaboration skills with the ability to work effectively across teams.
- Strong analytical skills with the ability to interpret data, analyse trends, and generate actionable insights.
- Demonstrable industry experience in Organic search, with proven experience in implementing SEO strategies.
Be part of the Commercial Team
Meeting our ambitious goals to expand and reach new locations across the globe requires serious planning. It means analysing every little detail, spotting and overcoming barriers and working towards our ambitious plans. Think decision science, pricing, revenue and sales, and you’re there. With a lot of doing to be done, you can be part of making big change happen across the globe. Bring your drive and enthusiasm, and we’ll welcome you in.
We believe that everyone is unique and there should be no barriers to entry and no limits to ambition. We are committed to being an inclusive organisation that values diversity and welcomes your application whatever your background or situation.
Under-represented groups such as women, ethnic minorities, people with disabilities & members of the LGBTQIA+ community (those who identify as lesbian, gay, bi, trans and non-binary or those who use a different LGBTQIA+ term), are strongly encouraged to build a career with us. Speak to us about workplace adjustments, part-time and flexible working. Where possible we will support this.
Job ref: 10643-4493
Advertised: 01 Oct 2024
